![]() If you’re interested in getting a shot of whiskey in your morning email, sign up for our Daily Dram Gram! We are the only media property reviewing whiskeys and aggregating the scores and reviews of other significant voices in the whiskey world in one place. Here at Whiskey Raiders, we do more than write about current events in Whiskey. Following the aging, the bourbon is blended with natural banana flavor and bottled at 80 proof. The resulting Bourbon is then aged two years in American white oak barrels with a #4 “alligator” char in traditional wood rick houses. The whiskey is distilled in a 100-year-old Vendome all-copper column still. with proprietary yeast, grains and mineral-rich water filtered through Kentucky limestone. Howler Head is the original banana-flavored Kentucky straight bourbon whiskey made by Master Distiller Jacob Call at Green River Distilling Co. There is nothing better than watching our fights with Howler Head Bourbon and we want everyone to be able to have this experience.” With UFC’s global fanbase of nearly 700 million in more than 170 countries, this is just the beginning. have been waiting for Howler Head to become available and our first expansions to Canada and the UK have been amazing. “As one of its co-founders, it’s amazing to see our badass brand quickly become one of the fastest-selling whiskies in the United States, while also perfectly aligning with UFC’s global fanbase. “Howler Head is the best whiskey I’ve ever had,” UFC President Dana White said in a news release. ![]() This expansion into Canadian and UK markets means that the whiskey will have access to the massive UFC fanbase and market in Quebec, Ontario and British Columbia. The banana bourbon is the Official Flavored Whiskey Partner of UFC. It was one of the fastest-growing major American whiskies (flavored or unflavored) in California, Florida, Michigan and New York, according to a Nielsen study completed on Feb. Howler Head has seen a lot of success since its launch in 2020. UFC President and Howler Head Banana Bourbon Co-founder Dana White this week announced the expansion of the popular flavored whiskey brand into Canada and the U.K. (Photo by Gabe Ginsberg/Getty Images for Nightclub & Bar Media Group) Marks said of the deal with White, “We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that.” This deal is the first of two expected NASCAR/combat sports crossover announcements today, as Floyd Mayweather’s new NASCAR team is expected to make its Daytona 500 entry official.The Howler Head booth at the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 22 in Las Vegas, Nevada. It quickly brought on rapper Pitbull as a co-Owner, and the team also recently announced that it would sponsor PGA Tour golfer James Hahn, who is now wearing a Trackhouse logo on his apparel the rest of the year. Marks - a former NASCAR driver himself - founded Trackhouse in ’20, and the team started racing in ’21. ![]() 1 Chevrolet driven by Ross Chastain for the Busch Light Clash. Terms are not being disclosed, but the sides said that White and Trackhouse Entertainment Group Founder Justin Marks are teaming up to “create growth for both entities and align on common initiatives in sports, entertainment and sponsorships.” The deal starts with banana-infused Howler Head, the official flavored whiskey of the UFC, serving as primary on Trackhouse’s No. UFC President Dana White is unveiling a unique new marketing partnership with NASCAR team Trackhouse Racing, which will carry the Howler Head whiskey brand that White co-owns of as a primary sponsor this weekend at the L.A. 1 Chevrolet driven by Ross Chastain for the Busch Light Clash TRACKHOUSE RACING Banana-infused Howler Head is serving as primary sponsor on the No. ![]()
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